5 Reasons Why Custom Content Should be Part of your 2022 Marketing Strategy
Custom content is like the golden ticket when it comes to marketing strategy and audience engagement, and it plays an essential role in building your brand. Creating your own content also lets you stand out in a way that is fun, insightful and informative.
Here are some more benefits of using custom content in your 2022 marketing strategy.
1. Positions you as an expert
Think of custom content as bridging any lingering hesitations for readers choosing between you or Google for answers. Creating content that directly applies to your readers and answers any questions they may have sets you up as an expert. Take Avenue magazine, for example. Calgarians looking for a great place to eat, a fun event to attend or new information on the city will turn to Avenue. That’s because it has set itself up as a trusted and reliable source of information with expert advice that its readers trust.
2. Boosts your brand loyalty
Brand loyalty is the loyalty or faithfulness that your readers develop towards your brand or product. Utilizing custom content helps fulfill the needs of your readers with quality content, which in turn increases their loyalty. Eventually, as your audience shares your brand with their friends and family through word of mouth, that loyalty will continue to grow. So, while your custom content appeals to your current audience and boosts your brand, it’s also enticing new audiences.
3. It's highly engaging and not limited to print
From a reader's perspective, reading content that has been custom-written to their needs and interests is far more interesting than generic content. It also shows readers that you care more about making a connection with them than just a sale and that you really know what they value. That engagement eventually turns your audience into a community that looks forward to engaging and supporting new content. Better yet, it’s not limited to print. Custom content can be a blog post, a social media post or even a digital newsletter. You can also get more creative utilizing other mediums like links to videos or infographics to make it even more interactive.
4. You get access to demographic reporting
The last thing you want to do is to send out a huge batch of custom content and hope it catches your audience’s attention. That’s why having access to demographic reporting is so important when it comes to learning about your audience and what content really engages them. Reporting will let you hone in on different demographic sections to see who is more interested in your product or if some content tweaking is in order. For sponsored content advertorials, RedPoint uses Pressboard/StudioStack to track performance and audience interest. Through that, clients can see the total amount of reads, click on hyperlinks to access more information and see how long readers are engaging with the content.
5. You can repurpose content for new mediums
Having a steady flow of new content online is great for both your company and your readers, but it can be a lot. Producing new content consistently is demanding work. But with custom content, you can easily repurpose the information and use it on different mediums. For example, an online blog can easily be turned into a behind-the-scenes video and posted on social media. That way, you’re utilizing different channels with different audiences and offering interesting new angles of the same information.