Custom content is like the golden ticket when it comes to marketing strategy and audience engagement, and it plays an essential role in building your brand. Creating your own content also lets you stand out in a way that is fun, insightful and informative.

How to save money when your advertising budget is an issueSaving money is always a top priority for businesses, but these are especially lean times for some. If your marketing budget is being pinched, how do you continue to reach out to customers to let them know about your company and not blow the budget?

Ok, I know I’m stating the obvious when I say that this year has sucked for parents and kids alike. Umm, no kidding. But as the mom of two university students — one third year and one first — sending them off this fall has been especially hard. The excitement and anticipation they are feeling as they embark on their university lives is sadly tempered with an extra dose of anxiety and uncertainty.

I have had a few different jobs in my 20+ year career. I started off as a journalist, then got into advertising, then the non-profit industry and am now an entrepreneur (albeit with a couple of marketing writing gigs on the side). When I embarked upon this latest venture, I didn’t realize what I was signing up for, but I am learning so many new skills that that alone is worth all the effort. 

Canadian jobseekers – and jobseekers around the world – are moving through an extremely challenging time. The economy has been turned on its head, and businesses are scrambling to figure out what this new normal means. But ironically, especially if you are a woman considering re-entering the workforce, this may actually be a good time to re-start or pivot in your career.

Thanksgiving is over, we’ve come out of the turkey coma and the kids are far enough into school that they are comfortable in their new routines. Winter is coming, and for some of us it’s already arrived (twice!!). In our house, flip flops have given way to runners, soon to be exchanged for Blundstones, our winter boot of choice. 

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Does organizing playdates count as an employable skill?